N26

N26 is a German direct bank which quickly grew in more and more countries. Working with the creative boutique which produced the original German campaign, I transcreated the concept of the N26 alphabet in another language. The main challenge with this campaign was that often you would need to find different words that expressed the same concept and started with the original initials. Also, the original structure (Trend is not a reason, Trust is) was changed in Italian so that both terms had a positive value (T as trend. But especially as Trust).