Control

In addition to ideating the campaign to reposition the brand and all the projects to promote the Easy Way condoms, I coordinated the teams involved in their creation, such as programmers, sound designers, illustrators, animators and mock up artists.

Tweet if you are in love

Digital campaign aimed at repositioning Control as the brand for young couples.

Easy Way, Teaser

For the social campaign introducing the new Easy Way condoms, we realized short videos with a gif style that metaphorically explained the benefit of a condom that is designed to be worn more easily.

Easy Way, Astronaut

How does a guy feel when they struggle wearing a condom? A short video brings us into a guy's mind while he lives this delicate moment.

Easy Way, Social campaign
Easy Way condoms make love, and love making, easier. So why not creating other products that are able to do just that? After accurate studies and a hard selection process, we proposed our ideas and designs to the biggest furniture, car, and tools producers, through their social profiles.