Since 2017 I have been writing copy and microcopy for digital platforms as well as designing conversations for virtual assistants. In 2015 I also started working in transcreation. Previously I have worked for ten years as a Copywriter and Head of Creative Projects.
This diverse set of experiences have taught me to approach writing both creatively and analytically, always focusing on the user and prioritising the clarity of the message, while also keeping them engaged and making them smile at the right time.