Flex

Flex is the German leader for working tools who invented the angle grinder. Working with the advertising agency Beaufort8 I have helped them to communicate their products to the Italian audience.

Back translation: "Divide e conquista" means "Divides and conquers". However, in Italian "conquistare" (to conquer) also means to win somebody over.

Back translation: "Fresh energies for your work: the Flex battery system". The title originates from one of the main features of Flex batteries, their innovative cooling system.

Back translation: "You need the right head to achieve perfection". This headline stresses the interchangeable head system feature of Flex Giraffe tool.

Back translation: "Great performances, brilliant results".